The UK’s iD Distribution has licensed a new factual title from US cable channel Rush HD to the BBC, in a deal that expands parent Rainbow Media’s Voom HD programming throughout Europe.
The documentary Farther Than the Eye Can See wil premiere as a one-hour special at 21.00 on Sunday August 13, as part of the BBC’s HD initiative that began in June to showcase high-definition programming.
The documentary, directed by filmmaker Michael Brown and narrated by actor Stephen Rashbrook, profiles blind athlete Erik Wehenmayer’s ascent of Mount Everest, capturing the emotion, humour and drama that unfolds on his way to the Summit.
Glenn Oakley, senior VP of business development at Voom HD parent Rainbow Media, said it was encouraging to see the BBC recognising the importance of this technology with their trials. Over the 10 months since we announced the global expansion of Rainbow’s programming, we have been particularly pleased with international broadcasters’ growing positive reception to HD.’ he said.
Since Rainbow launched its international initiative in October 2005, iD Distribution has sold over 600 hours of Voom HD programming to broadcasters around the world.